Technological advances are creating waves in the marketing strategies. Businesses need to learn new tips and resources to add augmented reality and virtual reality into their marketing strategy. Digital marketers need to become familiar with all the terms from virtual reality (VR), augmented reality (AR), mixed reality (MR), machine learning, to virtual beings.
These new technology updates have made possible for the business to become more accessible, communicate better and engage with customers on all levels. Marketers need to update themselves regarding virtual reality which makes the environment fully immersive. It is no more limited to gaming alone. Now workers can meet themselves in the company boardroom using the platform like Alt Space VR. It gives all the users the feeling of being in the environment even when they are not physically present there.
With Augmented Reality, marketers can overlay visual content within their existing environment using a device such as glasses, or smartphone through apps like Snapchat or Instagram Filters. Whereas in Mixed reality also called as spatial computing, technology presents a hybrid version of environment that merges reality with a virtual environment like Princess Leia in “Star Wars”. Now one can send a holographic press release with the company’s CEO as a hologram.
Brands and marketers can create a virtual being as part of their influencer’s marketing strategy. There is a new technological update called Machine Learning that stimulates human intelligence in machines programmed to think like humans and mimic their actions. It can be used for a 2 way human-like conversation to solve a health problem via messaging. People can have a two-way emotional relationship with Virtual Being like the virtual form of Deepak Chopra conducting a meditation for individuals.