HungryPanda is an online ordering platform known for providing food to Chinese customers living abroad. The company is headquartered in London and it was launched in 2017 by founder Eric Liu aims to provide exceptional service to its clients through its food delivery app.
It makes innovative changes in its functionality to fulfill the demand for Chinese food for the Chinese people. HungryPanda has grown 30x in just three years and it has spread its influence in different corners of the world.
Infusion of Funding
The community-focused company has spread its influence in many major cities of the world. One of the reasons responsible for it is the accumulation of funding from many investment companies. HungryPanda has arranged an investment of 70 mn from different investment companies. Out of 70mn investment, Kinnevik has contributed to 35mn to help HungryPanda prosper in the market.
The other investors joining the funding round are Piton Capital, VNV Global, and Burda Principal Investment. Kinnevik is leading the funding round and it has already helped many food delivery companies such as Wolt, Deliveroo, and Just Eat. Due to this, HungryPanda has managed to expand across products, regions, and audiences.
Upgradation of App
HungryPanda food delivery application has been upgraded with new features to improve its functionality. The new version of the HP app has a user-friendly design, more functional modules, diverse page categories, less loading time, and personalized display for different regions.
In the new version, an amended review system, adjustment of score information and review content of restaurants, and optimization of keyword search have been included. The upgraded HP app provides more opportunities for merchants to improve their exposure.
It is more accurate for different customers and provides a variety of discount information as well as easy to access customer services. Additionally, it improves marketing functions and also provides maximum protection to improve user experience.
Aims to Improve Customer Service and User Experience
Apart from assuring comfort for its customers, HungryPanda also aims to provide excellent customer service and an improved user experience. The company has shown a massive improvement in its brand value as it has upgraded from 1.0 to 3.0 due to its rapid development.
The food delivery company lays its focus to fulfill the customers’ demand to the fullest. And it provides the best possible service to its customers. HungryPanda’s mission is to improve the customer experience and establish an easy to use Chinese food app for its customers.
Focus on Sustainable Business Practices
HungryPanda also works to establish sustainable business practices and it focuses on ensuring the welfare of its customers as well as merchants. In the post-pandemic period, the company is helping food restaurants to get back on track at the earliest. It has improved the ways of marketing and it adopts sustainable practices to yield better results in the food business world.
The company follows the philosophy of “customer first” and it has tried to alleviate the safety risks associated with dine-in in restaurants. HungryPanda has launched offline meal pickup services to prevent customers from staying indoors for a very long time. It is also helping merchants to maintain a stable income and necessary passenger flow during the “post-pandemic” period.
It has introduced an offline meal pickup service with a high discount. One can easily get red envelopes for self-pick at food stores and the company is helping businesses to gain importance in the post-pandemic period. In HungryPanda’s newly launched online Christmas market, there are activities to get discounts with card collection.
It has introduced a variety of discount offers such as a hot pot festival and a 90% discount on dishes. All this is done to satisfy customers and help them remove homesickness by dining outside their homes during the festival season.
More Safety of Customers
Since the coronavirus pandemic has led to a constant boom in infections, HungryPanda has been focusing to improve the safety of users, merchants, and drivers. It has introduced contactless delivery for the protection of its drivers and customers.
And for restaurants, the company makes available medical supplies and instruction signals for helping merchants take necessary measures to maintain social distancing. It also provides the necessary help to its overseas Chinese communities by helping them get medical packages without charging any money.