Digital marketing is a term that seems to change with each new year. Which is precisely what it’s supposed to do, to be clear. However, as the years get harder to predict and generations get more and more used to the online world, many are looking for guidance on how to make yearly changes to their digital marketing profile. Nehal Khan, a pro in the world of digital marketing, is here to help you understand the most recent changes and how to make them work for you.
Nehal’s explanations on digital marketing trends for 2021
- Re-evaluate what you offer for content: As you’ve already heard from Khan as well as many others out there who are experienced in digital marketing, content is king. This is still the case. However, you have to get smarter about the content. Any kind of advertising and content marketing needs to be entirely personalized to each searcer. Otherwise they’ll find you outdated and cold, instead of warm and inviting. You have to make sure your content is hitting the right audience.
- Take on video content wholeheartedly: Speaking of content, you’re also going to want to take a look at the world of video. From animations to whiteboard videos to testimonials and beyond, you have to give the people what they want. Video always helps your SEO ranking, too. Since search engines are notoriously difficult to figure out, Nehal Khan recommends going with what you do know about them and using it — like video content.
- Get the right influencers on board: Since the right public faces behind your brand will determine who is interested in it, Nehal recommends that you focus a lot of time in finding the right influencers. They should be found through all of your favourite social media channels and platforms, and you’ll really want to pick the right one carefully. The popular but authentic influencer helps boost your search engine ranking and moves the masses!
- Revamp your website for Gen Z: Whether we like it or not, the world is changing to be more online, more virtual and, well, younger. From voice search optimization to metadata snippets to even the design of a website, your digital marketing needs to change to adapt to that younger audience. Nehal khan reminds you to take a look at your data analytics and understand where your website is working or not working, and then adapt it to meet the new modern need.
The future isn’t going anywhere. If anything, it’s getting closer and clearer as time goes on. In order to succeed in the future, you’re going to have to change with those times and make sure that your digital marketing is always working on your behalf to get your content out to the customer. There are a lot of permanent changes coming to digital marketing, and having the right tools to help you adapt to them, as well as advice from seasoned pros like Nehal Khan, will help those transitions that much easier from the tiny details to the larger ones.
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